Remember when the city of Boston tried to get me in shape by posting those intimidating Jennifer Aniston billboards everywhere? You know, the ones I always saw on my way to lunch? Well it seems the BSC has gotten in on the act, reminding me everyday that I too can be royalty if I just run that extra 10 minutes or do those 10 extra squats. At least, that’s what I’m taking from this poster.
Kate Middleton showed up in England looking positively perfect yesterday, rain and all, and it depressed me because when it rains here in Boston I usually look like this. So since I was already feeling bad about myself for not marrying a prince and not being able to pull off a navy blue skirt suit ensemble, my gym’s attempts to turn me into a princess were well received. Except that we’re not British, and the Boston Sports Club has absolutely nothing to do with the impending royal wedding whatsoever. In that case, this marketing campaign is just weird.
Either way, a sale’s a sale, so I think you all should take advantage. Not that I’m calling you fat. I love the BSC, their equipment, their trainers and their classes, and I highly recommend a membership, whether you have the strong desire to look like Kate Middleton or not.
Now, I’m off to start investing in cute hats and knee-high black boots.