I mean, are they chips or are they wings? If I’m craving chips, why would I eat these wing-like Ruffles? If I’m craving wings, why would I eat chips? Maybe they aren’t chips. There’s no chips involved anywhere in this advertisement. Maybe Ruffles has branched out into different types of junk snack foods. I don’t know. There’s no telling. But I can say that I shouldn’t pump gas late at night.