So I’m pretty miffed. I’m a journalist and I frequent the local Chipotle more times than should be allowable by human law and etiquette. Yet today, Chipotle announced that it has started its own magazine, – The Gold Burrito Digest – and I don’t see my name anywhere on the masthead. The shame.
For starters, I would have written a much better press release. You can’t have “Limited Time Unlimited Time Only” marketing programs, Chipotle. Also, silver aluminum foil is not iconic. It’s aluminum foil. But I guess I can put all this behind me and continue to dine at your establishments. It’s really the only nourishment I get.

