Tag Archives: Great Commercials

In Anticipation of My Trip to DC This Weekend

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Filed under BEST Things Ever, Field Trips

I Have These Conversations With Myself on a Daily Basis

This is me every morning at 6:30 a.m. And then at 5 p.m. And then again at 6 p.m. after I’ve convinced myself that yeah, I can work out in my one bedroom apartment.

Wednesday’s are weird…

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Filed under About Me, BEST Things Ever, Weight Loss Journey

And This is Why Jay-Z is So Cool

Photo courtesy of Grub Street

So according to New York magazine Jay-Z is getting the word out about his upcoming memoir (Decoded) by reprinting pages of the book onto inanimate objects, as well as people, in various locations throughout New York City. This is probably the coolest thing I’ve ever heard.

David Droga, of Droga5, the advertising company behind this stellar marketing campaign, told the New York Times today that locations will be chosen according to the subject matter on the reprinted page, i.e. if Jay-Z mentions the Marcy Projects or something about Madison Square Garden (I mean, this is all he talks about…and B, he talks about her too), reprinted pages will most likely be found there in the next few days. “If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square,” Droga said.

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Filed under Around Town, BEST Things Ever